LinkedIn OG image size and requirements

LinkedIn builds link previews from your page’s Open Graph tags. The image that appears in the feed is whatever og:image points at—subject to LinkedIn’s crop, minimums, and cache. This platform guide covers recommended LinkedIn OG image size (~1200×627 / 1.91:1), file and URL requirements, safe text margins, Post Inspector refresh, and how LinkedIn differs from Facebook and WhatsApp.

Pixel tables for LinkedIn surfaces also live on LinkedIn social image sizes. Cross-network habits: OG image best practices. Cache refresh walkthrough: LinkedIn link preview not updating.

Recommended dimensions

Guidance	Value
Practical LinkedIn share image	~1200×627 (about 1.91:1)
Cross-network master many teams use	1200×630 with safe margins
Often-cited minimum	Around 200×200 (produces a small thumbnail—avoid for campaigns)

Treat 1200×627 as the LinkedIn-oriented target and 1200×630 as a fine shared master if you leave padding so either crop still reads. Confirm general Open Graph sizing on OG image size.

Aspect ratio matters more than one exact pixel

LinkedIn may letterbox or crop depending on surface (feed vs detail). Designing at 1.91:1 with an inset safe zone beats chasing a single magic width every quarter when docs shift by a few pixels.

Safe text margins

LinkedIn crops edges on some layouts. Keep headlines, CTAs, and logos inside an inset of roughly 10% from each side. Background color or photography can bleed; type should not.

Bad habits:

• Edge-to-edge headlines
• Tiny UI screenshots as the entire card
• Low-contrast gray on gray
• Five-line paragraphs of on-image text

Good habits:

• Three to six word headline
• One logo mark
• High contrast
• Optional short subtitle that still fits inside the safe zone

Build readable cards in the OG Image Generator. Preview crops with the Social Preview Simulator.

File tips

1. PNG for flat graphics and sharp type; JPG for photographs.
2. Keep files lean—oversized assets slow scrapes and stress messengers (WhatsApp is especially sensitive; see Facebook works, WhatsApp does not).
3. Prefer widely supported formats for the tagged URL; do not rely on WebP-only as the sole og:image (formats guide).
4. When artwork changes, upload a new filename. Overwriting og.png in place is a common reason Post Inspector still shows the old picture.
5. Optional but useful tags:

<meta property="og:image" content="https://example.com/og/article-v2.png" />
<meta property="og:image:width" content="1200" />
<meta property="og:image:height" content="627" />
<meta property="og:image:alt" content="Article cover with title on brand background" />

Generate a full snippet with the Meta Tag Generator.

Absolute HTTPS URL (required)

LinkedInBot must fetch the image without your cookies.

<!-- Bad -->
<meta property="og:image" content="/media/og.png" />

<!-- Good -->
<meta property="og:image" content="https://example.com/media/og.png" />

Also ensure:

• The page is public (no soft login gate for anonymous visitors)
• The image opens in a private window
• CDN hotlink rules or bot blocks are not rejecting LinkedInBot
• Signed URLs do not expire before the next scrape

If the image fails on every network, start with og:image not showing.

Wire the rest of the card

LinkedIn reads more than the image:

Tag	Role
og:title	Headline on the card
og:description	Supporting text (may truncate)
og:image	Visual
og:url	Canonical URL / cache key preference
og:type	Usually website or article

Keep one pipeline for tags—duplicate SEO plugins create conflicting titles and images. Verify with View Source, then the Link Preview Checker.

Refresh with Post Inspector

After HTML and the file are correct:

1. Open LinkedIn’s Post Inspector (overview: LinkedIn Post Inspector).
2. Sign in.
3. Paste the exact share URL and Inspect.
4. Compare title, description, and image to View Source.

Inspecting refreshes LinkedIn’s stored data for that URL string, which helps new shares. An existing post may keep the card it was created with—delete and re-share if the old card must go. Full troubleshooting: LinkedIn link preview not updating.

Inspect the same string you put in og:url when possible. UTM parameters can create separate cache entries.

LinkedIn vs Facebook vs WhatsApp

Concern	LinkedIn	Facebook	WhatsApp
Primary tags	Open Graph	Open Graph	Open Graph
Typical large card size	~1200×627	~1200×630	Same art, stricter weight
Official refresh tool	Post Inspector	Sharing Debugger	No public debugger
Existing posts	Often keep old card	Often keep old card	Chats may keep old unfurl
Common failure	Cache + small/square image	Cache + relative URL	Heavy/exotic files

Facebook refresh notes: Facebook Sharing Debugger and Facebook link preview not updating. WhatsApp: WhatsApp link preview not working.

Practical takeaway: one well-made 1.91:1 asset usually serves all three, but you must re-scrape LinkedIn and Facebook separately and re-test WhatsApp on a device after file-weight fixes.

CMS and framework notes

• WordPress: featured images are often cropped square or medium—override with a dedicated OG field or plugin setting pointed at a 1200×627 file (WordPress guide).
• Next.js: set absolute images via metadataBase / openGraph.images or opengraph-image (Next.js guide).
• Dynamic titles: generate per-post cards, but cache the PNG URL LinkedIn fetches (dynamic OG images).

Whatever the CMS, View Source on production is the source of truth—not the editor preview pane.

Campaign checklist for LinkedIn shares

Before a company-page post or employee amplification:

1. Export ~1200×627 (or 1200×630 with safe margins).
2. Upload under a versioned path.
3. Confirm absolute og:image in View Source.
4. Private-window image load.
5. Link Preview Checker.
6. Post Inspector on the canonical URL.
7. Share a test post from a draft/test context if you can; know that production posts may stick.

If you change only the bitmap and keep the same URL, expect pain—change the path.

Design details that read well on LinkedIn

LinkedIn audiences skim professional feeds. Cards that look like noisy consumer ads underperform even when tags are perfect. Prefer:

• Clear product or article framing
• Legible sans headlines (avoid hairline scripts)
• Brand color blocks instead of busy stock collage
• Honest alt text via og:image:alt

Use LinkedIn size reference when you also create native upload sizes (personal posts, cover images). Those native upload dimensions are not the same problem as og:image for shared links—do not confuse “image I uploaded into the composer” with “image LinkedIn scraped from my URL.”

Checklist

• ~1200×627 (1.91:1) or 1200×630 with safe margins
• Lean PNG/JPG; absolute https og:image
• Text inside safe zone; strong contrast
• View Source + Link Preview Checker clean
• Post Inspector run after changes (tool page)
• New filename when art changes
• Separate WhatsApp/Facebook checks if those channels matter

LinkedIn OG images succeed when the file is large enough, the URL is public, the HTML is consistent, and the cache is refreshed on purpose. Size is the starting point—1200×627 / 1.91:1—but verification and Post Inspector close the loop. Ship that combination and your link cards stay readable when someone pastes your URL into the feed.